JOB DESCRIPTION:

We are looking for a driven and resourceful Senior Marketing & Growth Manager to join our
growing team. This is a high-ownership role for someone who thrives in a build-from-scratch
environment — someone who is equally comfortable doing deep market research as they are
crafting a sharp pitch and closing a deal. You will work closely with leadership across the full
spectrum — from understanding the market to converting prospects into clients. If you enjoy
figuring things out, moving fast, and seeing the direct impact of your work — this role is for
you.

What You Will Do

Research & Market Intelligence

• Conduct market research to understand the competitive landscape, industry trends,
  and customer needs
• Identify and define Ideal Customer Profiles (ICPs) across product and service
  offerings
• Map key decision-makers, buying triggers, and sales entry points within target
  segments

Messaging & Positioning

• Develop clear, compelling value propositions and messaging frameworks for YuniQ’s
  products and services
• Translate technical capabilities into market-facing narratives that resonate with target
  buyers
• Build and maintain foundational GTM assets — website content, pitch decks,one-pagers, and service collaterals

Go-to-Market Execution

• Design and execute GTM strategies for new offerings — from planning through
  launch
• Plan and run marketing initiatives including campaigns, content, and channel activation across digital and offline touchpoints
• Establish and grow YuniQ’s digital presence across relevant channels including
  website and LinkedIn
• Drive marketing execution end-to-end, ensuring consistent messaging and timely
  delivery

Sales & Conversion

• Drive outbound efforts — prospecting, cold outreach, and lead generation across
  both product and service lines
• Own the full sales cycle from first contact to closure
• Build and manage a pipeline, track conversion metrics, and continuously refine the
  outreach approach
• Build long-term relationships with clients, partners, and industry stakeholders

What We’re Looking For

• 2–4 years of experience in marketing, sales, or business development — ideally in a
  startup, consulting, or B2B environment
• Hands-on experience with ICP definition, market research, and building messaging
  from scratch
• Proven ability to both build (strategies, frameworks, assets) and execute (outreach,
  pitches, closures)
• Strong written and verbal communication — you can craft a sharp message and
  deliver it with confidence
• Strong written and verbal communication — you can craft a sharp message and
  deliver it with confidence
• Self-starter who doesn’t need a playbook to get started
• Exposure to healthcare, SaaS, or data-driven products is a plus — not mandatory
• Comfortable working in ambiguity and creating structure where none exists