JOB DESCRIPTION:

Key Responsibilities:

• Assist in planning and executing digital campaigns on platforms like Google Ads, LinkedIn and Third party sites (Gartner) etc.
• Monitor campaign performance and support in optimizing for key metrics such as CTR, CPA, and ROI.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Help prepare performance reports and extract insights using tools like Google Analytics and Excel.
• Conduct keyword research, audience segmentation, and competitor analysis. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Coordinate with design and content teams to create ad creatives and landing pages.
• Stay updated with digital marketing trends, tools, best practices and suggest new digital channels that have the potential to increase new users numbers in an efficient way.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Eagerness to learn and grow in a fast-paced environment.
• Strong analytical and numerical skills.
• Basic understanding of digital marketing concepts and platforms.
• Have a basic understanding of organic acquisition such as App Store Optimization (ASO) and Search Engine Optimization (SEO).
• Familiarity with tools like Facebook Ads,Google Ads, Meta Ads, or Google Analytics is a plus.
• Experience in setting up platform integration (for mobile app and website) with third parties (ex-Google, Facebook, Sizmek, Appsflyer) for campaign set-up and tracking purposes.
• Creative in identifying target audiences and devising digital campaigns that engage consumers the most.
• Being able to generate meaningful reports using tools such as Google Data Studio would be a plus